Conscious and unconscious perception: Experiments on visual masking and word recognition

Textbooks make claims like this: “studies have shown that participants subliminally primed with a word (e.g., ‘beach’) will more quickly recognise words semantically related to it (e.g., ‘sand’), even though they never consciously registered the prime.” Why should you believe such a claim.

See the Facebook for images referred to in the show.